My goal for this Petplan sellsheet was to generate website traffic and target an older demographic of retired men and women, ages 60 and above, to get a quote and become Exclusive AARP Members.

I designed a bright sellsheet and site that was fun to read, eye catching, and easy to navigate. It was important for me to maintain an upbeat and positive tone that was able to be personable and cater to people’s emotions. As an avid dog lover and golden retriever owner, I included a bit of a personal touch, featuring my own two dogs on the bottom of the site.