The goal of this campaign was to develop advertisements for the alcohol brand, Buzzballz, that targeted a group of consumers who do not typically purchase the product. The usual demographic for this brand is women between the ages of 30-45, so I decided to target men and women from ages 21-35. I focused on combining Buzzballz with sports, disguising the game ball as a Buzzball.

I was inspired by newspaper headlines we see when our favorite sports teams win, which helped me come up with the tagline, “What’s the Buzz About?”