There’s a stigma surrounding men’s mental health, and the Movember Foundation works hard to fight against it. For this campaign, my goal was to encourage people to learn more about men’s mental health and donate to the Movember Foundation. I chose this foundation because as the only girl among four brothers, everything Movember stands for is very dear to my heart.

I created ads on and surrounding public transportation, to target people on their commute to work. I also designed a Snapchat filter, Facebook header, and a series of Instagram photos. I included a postcard that would be sent out to homes that encourages people to donate and learn more about men’s mental health. I used the tagline, “it’s more than a mustache” to bring more awareness to the “No Shave November” movement; November is Men’s Health Awareness Month and the movement was originally started to bring awareness.